Ever been in a conversation where you tried to explain something to someone and they JUST WOULDN’T GET IT? We all have been there and it is frustrating. But it is natural.

Here is what I always do to solve that.

One of my favorite methods for talking about product ideas is visualizing the conversation. Externalizing thoughts.

I am telling you, the best thing to do, to get a project started is to draw out a plan. It is part of the execution.

It doesn’t matter if it is a new feature, a process or, an idea. Visual Thinking is always my first step. 

Forms of visual thinking

• Sketching

• Pictures and words

• Flow diagrams

• Organizing ideas (Story Mapping)


Sketches allow us see all the necessary information. But also provide insights into relationships and interactions. And the best part, they can be super simple. A child could draw them. And mine often look like that. But nobody ever doesn't find them useful.

I recently came across a book that was able to explain very well, why I find it so useful. 

Paul Laseau - Graphic Thinking for Architects and Designers

He calls it graphic thinking or externalized thinking.


Here is what he says:

Graphic thinking takes advantage of the power of visual perception by making visual images external and explicit.

Externalized Thinking
Dialogue. Looks familiar, doesn't it?

"Thinking in the direct context of sight, touch and motion engenders a sense of immediacy, actuality, and action. The externalized thought structure provides an object for critical contemplation as well as a visible form that can be shared with a colleague." - Robert McKim

Externalized Thinking

Especially the last point is so powerful. Once you have a sketch of your thoughts, you can share with little effort. So always sketch it.

And people immediately see what you see.